Posts Tagged ‘Building your personal brand’

Building your personal brand

February 9, 2009

Since briefly discussing the reasons why it is important to build your image and essentially create “Your own personal brand”, I thought today we could discuss some ways to do that.

In yesterday’s post I said that you are evaluated according to your actions, therefore – in everything that you do, conduct yourself in a manner that is fitting to your “brand”. Don’t be fake, if you are a certain person, and you are happy to be that person, then don’t change according to who is around you. Decide on who you want to be and live that way.

Secondly it was discussed that your achievements build your brand’s reputation. So if this is true, then why not aim for the top? What is the point in doing something if you don’t want to be the best at it? If you only do the bare minimum, you will never learn, you will never grow and you will never achieve.

Finally your presence. Get your self known. Become actively involved in the things that you are passionate about. Having an online presence is easy – get facebook (as if you don’t have it already), get a twitter account (fantastic for networking) and join online discussions and have a say.

Doing this and more will build your personal brand and in the long run, make it incredibly easy to “sell” yourself, be it for a new job or what have you.


Your personal brand

February 8, 2009

We all know what a brand is, or at least, we all know what brands we like. It might sound like a bit of a strange concept at first but you are a brand yourself and you should be working every day to build that brand.

When you start to look at yourself as a brand you will soon realise that working and improving it will directly influence how others see you, and this will influence a ton of things such as your potential to get a job, the amount of people that want to be around you and be your friend etc.

So what influences the way people view your brand? Your actions – that’s a big one. What you do, what you say and how you respond to situations around you is probably some of the fastest things that people will judge your brand on.

Your achievements – what you have done in the past shows your potential for what you can do in the future.

The last one that I want to touch on is; presence. If you stay hidden away then how do you expect any one to know who you are? Get out there and make your self heard! 

Now, how do we build our brand? Don’t worry, it may not be as hard as you may think. Check in tomorrow for my post on “Building your personal brand” to find out.


I would love to know what you think, please leave a comment if you agree, disagree or just want to have a word. Follow me on twitter here

Until tomorrow…